Marketing Scenarios

Seven Private Domain Scenarios,
Covering the Full Loop From Acquisition to Repeat Purchase

Not isolated features stacked together, but product capabilities woven around real marketing workflows. From planning an event to long-term nurturing in the private domain pool — every scenario has a ready-to-use operational path.

Scenario × Module

Scenario & Module Mapping Matrix

Behind every scenario is a combination of modules. This table shows you exactly which parts of the system make a marketing action happen.

ScenarioWeChat MPWeComEventsEmail MrktSmart PushSurveySales ScriptsSegmentsTemplatesWebsite
01 Event MarketingMP QRLive Code◉ CoreFormsAudience
02 Content MarketingDrafts◉ Core
03 Precision OutreachTemplates◉ Core◉ CoreBasicSupport
04 Private DomainFollowers◉ CoreBasic
05 EngagementMessagesKF◉ Core
06 Sales EnablementSidebar◉ CoreSupport
07 Channel TrackingStatsAcquisitionAnalysisEmail
Scene 01 · Event Marketing

Event Marketing Loop

01

End-to-end acquisition: event planning, multi-channel promotion, online registration, on-site check-in, and lead conversion — integrating events, MP promotion, WeCom acquisition, and surveys.

01

Create Event

Configure sessions, capacity & stages

02

Build Registration Form

Flexible SurveyJS structure

03

Multi-Channel Promotion

Reg link / MP QR / WeCom Live Code

04

Visitor Registration

Tamper-proof landing page

05

On-Site Check-in

Self / Manual / Overview — 3 modes

06

Convert & Nurture

Registration → Lead, multi-step sequence

07

Performance Analysis

Attendance funnel + channel ROI comparison

Modules Involved

Three Check-in Modes in Parallel

Self check-in via WeChat scan, staff manual sign-in, overview dashboard statistics — three paths as mutual backups, no single point of failure.

Scene 02 · Content Marketing

Content Marketing & Brand Building

02

Create and publish content via Official Account articles and website, establishing professional presence to attract potential customers.

01

Prepare Materials

Permanent asset library, inline image upload

02

Content Creation

WYSIWYG editor, AI site generation

03

Publish & Distribute

Draft → MP publish, site preview → live

04

Data Tracking

Reads/shares/likes/bookmarks stats

Modules Involved

AI Site Builder + One-Click WeChat Format Copy

Describe in natural language to generate pages. Rich text editor one-click copies to WeChat-friendly HTML — paste directly into MP backend, no manual formatting.

Scene 03 · Precision Outreach

Precision Outreach & Automated Marketing

03

Target audiences via segments and follower filters through email, MP template messages, and multi-channel Smart Push — supporting scheduled and event-driven automation.

01

Audience Segmentation

AND/OR rule builder to define audience

02

Choose Channel

WeCom / KF / MP messages / Templates

03

Configure Content

Variable templates, write once reuse everywhere

04

Send / Deploy Strategy

Manual instant push or always-on auto strategy

05

Performance Tracking

Open rate, click rate, execution logs

Modules Involved

Event-Driven Auto Strategies

Birthday, N days after event, opportunity won, lead converted, WeCom friend added, MP followed — six trigger types, configure once and run forever.

Scene 04 · Private Domain

Private Domain Operations

04

Nurture customers into private domain via WeCom and Official Accounts — manage contacts/groups, apply tags, send bulk messages, and post to Moments.

01

Acquisition

Landing links, channel QR codes, follower growth

02

Contact Management

Contact/group lists, transfers & external contacts

03

Tagging & Profiling

Enterprise tags + MP tags, bidirectional

04

Bulk Outreach

Customer broadcast tasks & Moments content

Modules Involved

Auto-Assign Follow-up Owners

Set quotas and team members — customers are auto-assigned after scanning WeCom QR. Tagging begins immediately, no manual reassignment needed.

Scene 05 · Engagement & Retention

Customer Engagement & Retention

05

Boost participation through MP message interactions, auto-replies, custom menus, and surveys — collect feedback and strengthen stickiness.

01

Set Up Interaction Points

Menu templates, pull/publish live menus

02

Daily Interactions

Conversation management & direct KF replies

03

Auto Service

Keyword auto-reply with cache pre-warming

04

Survey & Feedback

Survey deployment with encrypted token landing pages

05

Data Analysis

Daily/weekly/monthly/hourly message stats

Modules Involved

NPS & Completion Rate at a Glance

Survey dashboard shows total responses, completion rate, average completion time, and NPS cards — trends and device breakdown at your fingertips.

Scene 06 · Sales Enablement

Sales Enablement

06

AI script generation, standardized script library, WeCom sidebar integration, and template management — elevate frontline sales/service professionalism and efficiency.

01

Script Preparation

AI single/batch candidate generation

02

Template Config

Email templates & MP template message presets

03

Sales Usage

WeCom sidebar direct reference, send, trigger

Modules Involved

Three Script Types, AI Generates 10 at Once

Marketing, FAQ, SOP category management. Batch mode generates 1-10 candidates — sales pick the best and save, no fabricated pricing or cases.

Scene 07 · Channel Attribution

Channel Performance Tracking

07

Track acquisition performance and ROI across Official Accounts, WeCom, events, and email — data-driven marketing decisions.

01

Dashboard Monitoring

Real-time MP core metrics

02

Event Attribution

QRs/codes linked to specific events

03

Comparative Analysis

Channel conversion, funnel, ROI comparison

04

Decision Optimization

Allocate budget to truly effective channels

Modules Involved

Full Funnel Tracking: Register → Check In → Attend → Profile

Every QR code and registration link tracked independently, linked to campaign/marketing IDs for true event-level attribution.

Which Scenario Fits Your Team Best?

Request a demo — we'll run through the scenario loop live with your private domain setup.